Centralizing asset planning and ordering in eight weeks

At a glance

Problem

Netflix’s title marketing team managed promo asset planning out of spreadsheets and Airtables, leaving Netflix blind to how many assets it made and where they were being used.

Constraints

I had eight weeks to design a functional “prototype” using Retool, a low-code solution for building internal tools, with engineers who had never built a UI before.

Solution

I designed Planning & Ordering Portal (POP), an internal web app that centralizes asset planning and localization ordering for global marketing teams.

Outcome

POP launched to 900+ marketers and reached 90% adoption a little over a year in. We also saw the share of users who struggled to find what they needed fell by half, from 16% to 8%.